Methodology

Turning a Digital Marketing Strategy into Action!

Getting to Know You

Sometimes, in order to answer the difficult questions, we need to ask the simple ones first. That's why I like to start with a Discovery Session where I ask four simple questions: Why? What? Who? Goals?
 
Don't be fooled by the simplicity of these questions, though. The answers create the framework of every decision we make afterwards!

Digital Marketing Discovery Sessions

Why?

Besides making a profit, why does your business exist?

What?

What products and services do you produce that help achieve your 'why'?

Who?

Who benefits most from what you offer, and who do enjoy serving?

Goals?

What achievable goals can you set in order to be successful?

Creating a Digital Marketing Strategy

Now we know who your customers are, why we help them and what problems we are solving for them, we can begin the process of attracting them to your website and turning them into customers.

Attract

Blog Posts, Keywords &
Social Publishing

Capture

Forms, Calls-to-Action &
Landing Pages

Nurture

CRM, Email Automation &
Workflows

Convert

Minimum Viable Products &
Landing Pages

Measure

Google Analytics, Surveys &
Conversion Rate Optimisation

Build a Marketing Platform

Creating a kick-ass digital strategy will count for nothing if you don't have the tools to carry it out. I can provide you will all the tools and integrations you need to build your inbound marketing platform on WordPress!

Business Starter Platform

Wouldn't it be great if you could launch a new website in a week without having to worry about the technical things, like hosting, security and performance?

Wouldn't it be great if you could choose from over 30 awesome looking designs that looked amazing on mobile devices too?

Well, that's pretty much what the Business Starter Platform does. It allows you to start putting your Digital Strategy into action straight away with and provides solid foundation for extending as you grow.

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30+ Premium Themes

Mobile Ready

Custom Contact Form

Professional Hosting

CMS Video Documentation

SEO Foundations

Google Analytics

Add-on Features

With your new Digital Marketing Strategy, you'll have an action plan for the future growth of your website. I have curated to some excellent features that can be added when you need them.

Landing Page Builder

Create landing pages with ease with a drag & drop page builder.

CTA Builder

Create Calls-to-action in an instant with simple drag & drop builder.

Advanced Grids

Display Portfolios, Galleries, Blogs and more in many awesome ways.

A/B Testing

Test what content and designs convert more customers with simple A/B tests.

Build a Community

Build customer relationships with groups and forums.

Podcasts

Build your authority by launching a podcast.

Webinars

Convert more sales or show off product features.

Memberships

Build recurring revenue and sell subscriptions.

Online Courses

Sell online courses or improve your onboarding process.

eCommerce

Start selling physical or digital products with ease.

Customization Support

Growing a successful website can require a lot of skill sets such as design, copywriting and photography. For times when there is no substitute for a professional's touch...

Custom Design

Get a design maestro to give your site a unique branded look.

Copywriting

Get content out in a flash instead of staring at a blank screen.

Photography

Images say a 1,000 words & sometimes stock images just aren't enough.

Ongoing Support

And this is just the beginning! Your website is now a living, breathing marketing machine that is critical to your business. I can support you in keeping it optimised, maintained and active.

WordPress Maintenance

Keep WordPress updated, secure and backed-up and avoid any nasty surprises.

WordPress Management

Keep your active and implement your strategy with unlimited WordPress support tasks (30 mins or less).

Search Engine Optimisation

Start ranking for the search terms that matter to your business and start attracting visitors to your site.

Want to optimise your business?

Tell me about your project