Workshops
Value Proposition design
Clarify what your customers really want and how you deliver it.
What Is the Value Proposition Design Workshop?
This workshop is based on the Strategyzer Value Proposition Canvas and is designed to help you connect your offer to your audience. We’ll uncover what your customers are trying to achieve, where they struggle, and how your product or service fits into their lives.
I facilitate a focused, structured session to help you dig beneath surface-level messaging and discover the true value you bring.
Who This Workshop Is For
Start-ups shaping a new product or service
Marketers refining their messaging or brand
Teams struggling to communicate what they offer
Founders preparing to build or pitch an MVP
If you’re finding it hard to explain what you do—or why it matters—this workshop will give you clarity and language that resonates.
What We’ll Do
Define your target customer segment
Explore customer jobs, pains, and gains
Map your product’s features, benefits, and value
Identify fit between your offer and your audience
Craft clear, compelling value propositions
Pricing
Half-Day Session – from £850
Pre-workshop discovery call
3-hour facilitated session
Completed canvas + visual summary
Post-workshop email review
Full-Day Sprint – from £1,600
Deeper market or persona exploration
6-hour session (split if needed)
Prioritisation & messaging guidance
1-hour follow-up coaching call
Prices exclude VAT and travel where applicable
What You’ll Walk Away With
A crystal-clear articulation of your value
A completed Value Proposition Canvas
Messaging you can use across websites, pitches, and campaigns
A customer-centric view of your product or service
Group Size & Format
Ideal for 1–5 participants
Delivered remotely via Zoom + Miro, or in person
Templates and collaboration tools included