The Challenge
People with ADHD frequently end up self-employed, a poor fit for conventional job structures, but then struggle with the organisational demands of running a business, particularly the kind of open-ended, multi-part strategic planning (business model, customer journey, automation build) that has no natural starting point and no clear end. Faced with that complexity, ADHD brains often stall entirely rather than begin. Most people who set up a business automation platform also start with the platform itself, configuring settings against a vague idea, which produces a generic system that half-fits the business and causes friction until it’s abandoned.
The Outcome
Turns the open-ended, easy-to-stall work of business planning into a guided six-step sequence, one the buyer completes and understands themselves rather than a document AI hands them unseen. Each canvas converts directly into scheduled ClickUp tasks, closing the usual gap between having a strategy and acting on it. Sold as a real commercial product, structured pricing, guarantee, ideal-customer framing, not a conceptual pitch, and proven reusable: the same workspace architecture has since been rebuilt for 3+ of your own sub-brands.
The Approach
Drawing on a long-standing interest in using the Business Model Canvas as an anchor for client strategy work, built a structured, Design Thinking-based system that clarifies what a business actually needs before any platform is touched: a guided, six-canvas ClickUp workspace (Business Model Canvas, Value Proposition Canvas, Ideal Client Personas, Customer Journey Map, Pipeline and Automation Map, Key Activities and Brand Voice), each generated collaboratively via one of three custom GPTs rather than watched passively.
Designed specifically around ADHD cognitive patterns: small structured steps, a visible end point, and a way to turn strategic thinking directly into scheduled ClickUp tasks. Packaged as a real commercial product, with a landing page, a clear price point, a 30-day money-back guarantee, and free-trial and pre-configured bonus material. Identified a genuine friction point: the GPTs generate strategy documentation quickly, but manually rebuilding that content as sticky notes on a ClickUp Whiteboard, which has no native AI assistance, became a real time cost. Solved this by building a dedicated document-automation system that takes the generated strategy documents and deterministically compiles them into a fully branded, print-ready, eight-canvas HTML report in minutes.
The system is genuinely engineered, not improvised: an explicit token-mapping specification, strict content rules, a colour-coding system for the pipeline stickies, and a built-in quality-check step before output. Rebuilt with distinct branding for each of Laurence’s sub-brands rather than as a single generic tool.
