Independent UX and digital strategy consultant, working end to end from discovery through to delivery across UX research, service design, brand strategy and applied AI systems. Recent clients span aviation, healthcare/charity and hospitality.
User Research
- Delivered two Askable+ certified research engagements for British Airways: a 12-week continuous discovery programme combining human-led and AI-moderated interviews (Accounts & Loyalty Insight Stream), and a competitive benchmarking study spanning 6 international airlines (check-in journey).
- Conducted sensitive-context brand campaign research for Blood Cancer UK, shaping creative direction ahead of a national awareness campaign.
Service Design & Strategy
- Facilitated a full Business Model Canvas, Value Proposition Canvas and Customer Journey Mapping workshop for Jitaku, a new hospitality brand, directly informing subsequent brand and product decisions.
- Led brand identity and built a token-driven Figma design system for Jitaku, adopted directly by their development partner to build the live site.
Product & AI Systems
- Designed and built the Business Automation Blueprint, a commercial product combining a guided six-canvas strategy workspace, three custom GPTs and a rules-based document-automation pipeline, sold via a live funnel with real pricing and client testimonials.
- Extended Jitaku’s brand guide into a self-initiated operational content system: three custom GPTs plus a Notion-based content-operations dashboard.