Founder of ADHD Goals, a coaching practice and product initiative applying design thinking to executive function and behaviour change, run alongside my consultancy work.

Framework & Coaching

• Authored the UMPAR framework (Understand & Uncover, Maintain & Move, Plan & Prioritise, Action & Accountability, Reflect & Repeat) and the ADHD Canvas, a visual tool for putting it into practice, grounded in named external research including VIA character strengths, a DOSE neurochemical model, and Steve Peters’ Chimp Brain/Human Brain model.
• Delivered structured 1:1 coaching to 30+ clients addressing specific executive function challenges, and produced 117+ podcast episodes on ADHD, behaviour change and personal development.

Product Design

• Built and launched adhdcanvas.io, a structured coaching toolset spanning 8 executive function categories and 40+ individual tools, with a genuine free-to-paid funnel that converts session insights directly into scheduled, trackable tasks.
• Applied the same design-thinking discipline outside ADHD, independently designing and launching the Business Automation Blueprint for small-business strategy and automation planning.