Google Optimize is a powerful tool that allows you to run A/B tests on your website to determine which version of a page performs best. By running A/B tests, you can make data-driven decisions that can lead to increased conversion rates, higher engagement, and ultimately, more revenue for your business. In this blog post, we […]
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The PIE (Potential, Importance, and Ease) framework is a powerful tool for prioritising hypotheses for conversion rate optimization (CRO) testing. By using this framework, you can ensure that you’re focusing your efforts on the most impactful areas of your website and that you’re able to quickly and efficiently test and validate your ideas. The first
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When it comes to optimising your website for conversions, one of the most important steps is to build a test hypothesis. A test hypothesis is a statement that predicts how a change to your website will affect conversion rates. It’s the foundation of any good CRO (conversion rate optimization) test, as it guides the test
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There are several key metrics that should be tracked for conversion rate optimization, including: These metrics can provide valuable insights into how visitors interact with a website and can help identify areas for improvement. Why are these important metrics to track for conversion rate optimisation? By tracking these metrics, it’s possible to identify areas of
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Longtail keywords are longer and more specific phrases that are less frequently searched, but can often lead to higher conversion rates for businesses. These keywords are an excellent way to target a specific audience and improve your search engine optimization (SEO) efforts. One of the main benefits of using longtail keywords is that they are
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Social media marketing is the process of using social media platforms to promote a product, service, or brand. This can include creating and sharing content on platforms such as Facebook, Twitter, Instagram, and LinkedIn, as well as running paid advertising campaigns on these platforms. One of the key benefits of social media marketing is its
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Video marketing is a form of digital marketing that involves creating and distributing videos to promote a product, service, or brand. This can include everything from traditional television commercials to product demos, customer testimonials, and social media videos. The power of video marketing lies in its ability to grab the attention of viewers and convey
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tent marketing is a strategy used by businesses and organisations to attract and engage potential customers by creating and sharing valuable, relevant, and consistent content. The goal of content marketing is to establish a relationship with the target audience and ultimately drive profitable customer action. There are a variety of content marketing tactics that businesses
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Email marketing is a powerful tool for entrepreneurs looking to grow their business. It allows you to reach a large audience at a low cost and with a high level of personalization. In this blog post, we will discuss the key elements of a successful email marketing campaign and how to use them to grow
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When it comes to driving traffic to your website or online business, there are two main options: owned traffic and paid traffic. Both have their own pros and cons, and the best choice for your business will depend on your specific goals and resources. Owned traffic refers to the visitors that come to your website
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