If you’ve been marketing online for any decent amount of time, you’ll know that webinars are very powerful ways to build authority, trust, stand out from the competition, and show leads that you’re the ONLY solution to their problem. But you’ll also know that running live webinars all the time is a huge time suck […]
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In an ever-evolving digital marketing landscape, Artificial Intelligence (AI) has become increasingly popular as a tool to help businesses create effective digital ad campaigns. AI can be used for everything from generating headlines that convert to creating social media posts and automating digital ad creation for startups, solopreneurs and agencies. Let’s explore how AI can
Unlocking the Power of AI to Automate Digital Advertising Creative Read More »
Is social media marketing Effective in 2022? Social media marketing has become an essential part of any successful business strategy in recent years. As we look ahead to the next five years, it’s important to understand the current landscape of social media and its potential for effective marketing in 2022. This article will explore the
Latest Social Media Marketing statistics in 2022 Read More »
The target audience is a client who needs valuable information for their business. It must reach audiences in ways that feel natural and organic. Content marketing is a way to attract and delight your target market. If you focus on content marketing effectively you will achieve that. What is content marketing? Content marketing is the
What is Content Marketing in 2023? Read More »
A/B testing is a powerful method of comparing two versions of a website, product, or marketing campaign to see which one performs better. However, it’s important to calculate the significance of the test results to ensure that they are statistically valid. There are two main ways to calculate the significance of A/B test results: frequentist
Calculate the Significance of Your A/B Test Result – Frequentist Vs Bayesian Read More »
Calculating the sample size for an A/B test is an important step in determining the validity of the test results. A/B testing is a method of comparing two versions of a website, product, or marketing campaign to see which one performs better. In order to ensure that the results of the test are statistically significant,
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User research is an essential part of the product development process. It helps to understand the needs and pain points of your target audience, which in turn helps to create a better product. In this beginner’s guide, we’ll walk through the basics of how to conduct user research, including the different types of research, how
A beginner’s guide on How to Conduct User Research Read More »
As a website owner, running CRO tests is a great way to improve the performance of your website and increase conversions. But with so many tests to run and results to track, it can be difficult to keep everything organised and make sense of the data. In this blog post, we’ll go over some tips
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Conversion rate optimization (CRO) is a process of improving the performance of a website by increasing the percentage of visitors who take a desired action, such as making a purchase or filling out a form. One important aspect of CRO is understanding and influencing the behaviour of website visitors. In this blog post, we will
How to Build a Behavioural Model with Online Psychology for Conversion Rate Optimisation Read More »
