The Challenge

Even with a well-designed coaching framework, a breakthrough insight from a coaching session rarely survived contact with an ordinary Tuesday morning. Verbal ‘aha’ moments had no persistent, visual form, and clients left sessions motivated but without a structural scaffold to act on what they’d realised: the same insight-to-action gap that shows up across ADHD coaching generally.

The Outcome

A live, functioning commercial product and coaching practice. The website, pricing structure, testimonials and course content have all been checked directly, and the underlying knowledge base runs to over 200 structured pages across the tool taxonomy and framework playbook, not a thin wrapper around the idea.

The Approach

Built the ADHD Canvas as a genuine product, not just a coaching aid: a structured ClickUp-based system organising eight executive function categories (Working Memory, Task Initiation, Planning and Prioritisation, Organisation, Cognitive Flexibility, Self-Monitoring, Focus and Attention, Impulse Control, Emotional Regulation), each with real coaching tools, plus dedicated Overview, Action and Review canvases mapped to the UMPAR framework. Closed the insight-to-action gap by making canvas sticky notes convert directly into ClickUp tasks with reminders, calendar time-blocking and dependency visualisation, turning a coaching insight into a scheduled, trackable commitment rather than a fading note. Weighed building a fully custom coded product against resourcing constraints and chose a ClickUp-based MVP as the more considered route to market. Built a free ten-module video course using character-driven storytelling to make the underlying neuroscience memorable, honestly attributing its foundational models (Steve Peters’ Chimp Paradox, a nod to Kahneman) rather than presenting them as original. Packaged the whole thing as a live commercial product with a genuine funnel: a free course, a paid tools tier, and a bundle option, supported by real client testimonials.