The Challenge

SIG’s website was dated, and its information architecture made it hard to understand what the group did as a whole, a genuine multi-brand problem, since SIG operates as six subsidiary charities delivering multiple distinct services. The site had to serve very different audiences at once: people seeking support and their families finding location-specific services, donors and corporate partners, job and volunteering candidates, and readers of the organisation’s own impact storytelling, without any audience getting lost or the group’s collective scale becoming illegible.

The Outcome

Site live at socialinterestgroup.org.uk, directly reflecting the brief: six-charity structure, location-based service search, a working quick-exit safety feature, donation and partnership pathways, careers and volunteering, and an actively published stories and news section. No retained outcome metrics from the original engagement.

The Approach

Ran a large stakeholder interview programme across SIG’s many departments, each with genuinely different requirements and sensitive considerations, to ensure the redesign met everyone’s goals. Redesigned the information architecture to make the six-subsidiary group structure legible at a glance while preserving distinct, locatable entry points for each service. Built in a safety-critical quick-exit feature to protect domestic abuse survivors searching for support from a returning abuser discovering their activity. Designed donation and corporate-partnership pathways alongside a dedicated stories and impact section, plus jobs and volunteering promotion and a blog/news section for ongoing communications. Owned stakeholder management, stakeholder interviews, and IA/UX design personally, while overseeing UI design delivery with a team member.