As a website owner, running CRO tests is a great way to improve the performance of your website and increase conversions. But with so many tests to run and results to track, it can be difficult to keep everything organised and make sense of the data. In this blog post, we’ll go over some tips for how to best organise and keep track of your CRO tests and results so you can gain insights and share them with your team.
Step 1: Create a CRO Testing Plan
The first step in organising and keeping track of your CRO tests is to create a CRO testing plan. This plan should outline the goals of your tests, the pages or elements you plan to test, and the metrics you will use to measure success. Having a clear plan in place will help you stay focused and on track, and it will also make it easier to communicate your tests to your team.
Step 2: Use a Test Tracking Spreadsheet
To keep track of your tests and results, create a test tracking spreadsheet. This spreadsheet should include the following information:
- Test name
- Test type
- Test URL
- Test objective
- Test hypothesis
- Test variations
- Test start and end dates
- Test results (including metrics such as conversion rate, bounce rate, etc.)
- Action items (what you will do based on the test results)
Having all of this information in one place will make it easy to see which tests have been run, what the results were, and what action should be taken next. It will also help you to identify any patterns or trends in your results.
Step 3: Use a Collaboration Tool
To share your tests and results with your team, use a collaboration tool such as Google Docs or Asana. This will allow everyone on your team to access the test tracking spreadsheet and stay up-to-date on the status of your tests. It will also allow for easy communication and discussion about the results.
Step 4: Analyse Your Results
Once your tests are complete, analyse your results. Look for patterns or trends in the data and try to identify any key insights that can be used to improve your website. This is the most crucial step of CRO testing, as it’s where you gain insights that can be used to improve your website.
Step 5: Communicate Your Results
Finally, communicate your results to your team. Share the insights you’ve gained and discuss how they can be used to improve your website. This is an important step as it allows everyone on the team to understand the impact of the tests and how they can be used to improve the website.
By following these steps, you can stay organised and on top of your CRO tests, gain insights from your results, and share them with your team. Remember, CRO testing is an ongoing process, so it’s important to regularly run tests, analyse the results, and make changes to your website accordingly.
What tools can I use to Document Your CRO Research & Hypotheses
There are several tools that you can use to document your CRO research and hypotheses, here are some examples:
- Google Docs: You can use Google Docs to create a document that contains all of your research and hypotheses. This allows you to easily share the document with your team and collaborate on it in real-time.
- Trello: Trello is a project management tool that allows you to create boards and cards to organise your research and hypotheses. You can use labels and checklists to categorise your research and hypotheses, and you can also add comments and attachments to each card.
- Airtable: Airtable is a flexible database tool that allows you to create custom fields, forms, and views to organise your research and hypotheses. You can also use it to create an overview of your research and hypotheses, and you can easily share your data with your team.
- Asana: Asana is a project management tool that allows you to create tasks, subtasks, and comments to organise your research and hypotheses. You can also use Asana to create a workflow for your research and hypotheses, and you can easily share your tasks with your team.
- Notion: Notion is a productivity tool that allows you to organise your research and hypotheses in a variety of ways, such as creating a database, a Kanban board, a calendar, or even a wiki. You can also add comments, attachments, and tasks to your research and hypotheses.
- Microsoft Excel, Google Sheets: You can use spreadsheet programs like Excel or Google Sheets to document your research and hypotheses in a tabular format. This can be useful for organising data and making calculations or comparisons.
- Confluence : Confluence is a team collaboration tool that allows you to document and organise research and hypotheses, as well as share and collaborate with team members.
Ultimately, the tool you choose to document your research and hypotheses will depend on your needs and the specific needs of your team. It’s important to choose a tool that is easy to use and that allows you to collaborate and share your research and hypotheses with your team.
How to Document Your CRO Research & Hypotheses using Notion
Notion is a powerful productivity tool that can be used to document your CRO research and hypotheses in a flexible and organised way. Here’s a step-by-step guide on how to use Notion to document your CRO research and hypotheses:
Step 1: Set up a Notion account
If you haven’t already, sign up for a Notion account. Once you’ve set up your account, you can start creating your CRO research and hypotheses documentation.
Step 2: Create a CRO Research & Hypotheses Database
In Notion, you can create a database to organise your CRO research and hypotheses. To create a database, click on the “+” button on the top-right corner of the screen, then select “Database” from the menu.
Step 3: Define the structure of the database
Once you’ve created your database, you can define the structure of the database by adding different properties to it. Properties are like columns in a spreadsheet, and they allow you to add different types of information to your database. For example, you can add properties for test name, test type, test URL, test objective, test hypothesis, test variations, and test results.
Step 4: Add research and hypotheses to the database
Once you’ve defined the structure of the database, you can start adding your research and hypotheses to the database. To add a new research or hypothesis, click on the “+” button on the top-right corner of the screen and select “Add a page” from the menu. Then, fill in the properties with the relevant information.
Step 5: Organise the database
Notion allows you to organise your research and hypotheses in a variety of ways. You can create different views, such as a list view, a table view, or a calendar view, to suit your needs. You can also use filters and sorts to find the research and hypotheses you’re looking for quickly.
