Email nurture sequences are a powerful tool for building relationships with your subscribers and guiding them through the sales funnel. By sending a series of automated emails over time, you can nurture leads and turn them into paying customers. But how do you go about building an automated email nurture sequence? Here are a few tips to get you started:
Define Your Goals
Before you start building your email nurture sequence, it’s important to define your goals. What do you want to achieve with your emails? Are you looking to generate leads, build brand awareness, or increase sales? Once you have a clear understanding of your goals, you can start to develop a strategy for your email nurture sequence.
Segment Your List
Segmenting your email list is crucial for creating an effective email nurture sequence. By dividing your subscribers into different groups based on their behaviour or demographics, you can send more targeted and relevant emails. For example, you might segment your list by those who have made a purchase and those who have not yet, or by the industry they are in.
Create a Content Calendar
Creating a content calendar for your email nurture sequence is a good way to stay organised and ensure that your emails are sent out on a consistent basis. This will help you to avoid sending too many emails at once, which can lead to unsubscribes, and not sending enough emails, which can make it hard to build a strong relationship with your subscribers.
Write Engaging Content
The content of your emails is the most important factor in determining their effectiveness. Make sure that your emails are well-written and engaging, with a clear call-to-action. You can use personalisation and storytelling elements to increase engagement and relevance. Also, make sure to optimise your subject lines and preheader text for better open rates.
Test and Optimise
Once you have your email nurture sequence set up, it’s important to test and optimise it to improve its effectiveness. You can do this by A/B testing different subject lines, email content, and call-to-action buttons. Also, pay attention to the metrics, such as open and click-through rates, and make adjustments accordingly.
Building an automated email nurture sequence is a great way to build relationships with your subscribers and guide them through the sales funnel. By following these tips, you can create an effective email nurture sequence that will help you to achieve your goals and grow your business. Remember that your email nurture sequence should be constantly tested and improved to adapt to your audience’s engagement, behaviour and feedback.
What tools can I use to create an automated email nurture sequence?
There are many tools available that you can use to create an automated email nurture sequence. Some popular options include:
- Mailchimp: Mailchimp is a widely used email marketing platform that offers a range of automation options. You can set up automated email campaigns based on subscriber behaviour, such as signing up for your list or making a purchase. You can also use Mailchimp’s segmentation feature to send targeted emails to specific groups of subscribers.
- Constant Contact: Constant Contact is another popular email marketing platform that offers automation features. You can create automated email campaigns based on subscriber behaviour, as well as segment your list to send targeted emails. They also have a large set of design templates and drag-and-drop editor that can help you to create visually appealing emails.
- AWeber: AWeber is an email marketing platform that allows you to automate emails according to subscriber behaviour. Aweber also offers a wide range of template options and a Drag-and-drop email editor.
- GetResponse: GetResponse is an email marketing platform that offers a range of automation options. You can create automated email sequences based on subscriber behaviour, as well as segment your list to send targeted emails. The platform also offers pre-built automations and behavioural-triggered campaigns that you can use to improve the efficiency of your nurture sequences.
- ActiveCampaign: ActiveCampaign is an all-in-one marketing automation platform that offers a range of features to create automated email nurture sequences, segmentation and tagging, CRM, and sales automation. Additionally, it allows automation with tags and behaviours, and triggers custom automations from a webhook.
These are just a few examples of the tools that are available to help you create an automated email nurture sequence. When choosing a tool, be sure to evaluate your needs and budget and choose one that best fits your needs.
Step-by-Step Guide to Creating an Automated Email Nurture Sequence Using MailerLite
Here’s a step-by-step guide on how to create an automated email nurture sequence using MailerLite:
- Sign up for MailerLite and create your account.
Segment your list
- Create segments for different groups of subscribers based on their behaviour or demographics. Segments can be based on signup forms, campaign activity, location, language, or custom fields.
Create an Automation Workflow
- From the automation menu, select Workflows and create a new workflow. Give your workflow a name, and select “Automation series” as the type.
Set up the triggers
- Decide the triggers that initiate the automation sequence. For example, “subscribing to a specific list” or “purchasing a specific product”
Create the emails
- Create the sequence of emails you want to send out to the subscribers in this automation. You can use the drag-and-drop editor, custom HTML, or pre-designed templates to create your emails.
Set the intervals
- For each email, set the interval between each email in the sequence. This can be set in days, hours, or even minutes.
Test and launch the automation
- Before you launch the workflow, make sure to test the automation to make sure all the triggers, emails, and intervals are working correctly. Once you’re satisfied with the results, activate the workflow.
Track performance
- Keep an eye on the performance of your emails by tracking metrics like open and click-through rates. Use this data to optimise and improve the effectiveness of your email nurture sequence.
By following these steps, you can create an automated email nurture sequence using MailerLite that will help you to build relationships with your subscribers and guide them through the sales funnel. Remember to constantly test and optimise your email nurture sequence to achieve the best results.