Independent UX and digital strategy consultancy for small business and enterprise clients, between two stints at Umi Digital.

Complex Platform & Information Architecture

• Led a complex, large-scale Gap Year student travel platform redesign. Built a live, functioning WordPress prototype rather than static wireframes, to effectively illustrate IA and taxonomies to client and external dev team.
• Consolidated six isolated Anglo Educational Services websites into a unified, SEO-preserving platform within 6 months, enhancing user experience and brand consistency.
• Rebuilt Etude Consulting’s website in WordPress, preserving the visual identity the client wanted kept while designing a filterable, two-facet taxonomy across a large sustainability/engineering services catalogue.

Client Partnership & Delivery

• Established a collaborative partnership with Then Hospitality, ensuring seamless project delivery and fostering long-term partnerships that enhanced agency reputation.
• Redesigned MedExpress’s Health Centre blog and aligned it visually with the main site, on a small, precisely-scoped fixed-fee engagement.

Process Automation & E-commerce

• Led a content audit, IA redesign, and WooCommerce rebuild for Shanti Sadan, automating what had been an entirely manual book and journal fulfilment process; the relationship extended into an ongoing monthly retainer.

Enterprise & Internal Tools

• Delivered a Phase 1 prototype for an internal advertising-portfolio tool for Condé Nast International (subcontracted via a developer partner), designing a frictionless, no-login content-submission workflow for internal teams across 25 territories.

Technical/Systems Fluency

• Hand-coded personal and client WordPress websites, then deliberately adopted page-builder tools for select client work, weighing the speed and client self-editability of a page-builder against the control of custom code.

Methodology Development

• Studied and practiced atomic design principles and Lean UX/MVP methodologies during this period, groundwork that directly shaped the later adoption and industry-specific adaptation of Growth-Driven Design at Umi Digital from 2018.