The target audience is a client who needs valuable information for their business. It must reach audiences in ways that feel natural and organic. Content marketing is a way to attract and delight your target market. If you focus on content marketing effectively you will achieve that. What is content marketing? Content marketing is the […]
What is Content Marketing in 2023? Read More »
A/B testing is a powerful method of comparing two versions of a website, product, or marketing campaign to see which one performs better. However, it’s important to calculate the significance of the test results to ensure that they are statistically valid. There are two main ways to calculate the significance of A/B test results: frequentist
Calculate the Significance of Your A/B Test Result – Frequentist Vs Bayesian Read More »
Calculating the sample size for an A/B test is an important step in determining the validity of the test results. A/B testing is a method of comparing two versions of a website, product, or marketing campaign to see which one performs better. In order to ensure that the results of the test are statistically significant,
Calculating Your Sample Size for an A/B Test Read More »
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How to Conduct a User Interview Read More »
User research is an essential part of the product development process. It helps to understand the needs and pain points of your target audience, which in turn helps to create a better product. In this beginner’s guide, we’ll walk through the basics of how to conduct user research, including the different types of research, how
A beginner’s guide on How to Conduct User Research Read More »
As a website owner, running CRO tests is a great way to improve the performance of your website and increase conversions. But with so many tests to run and results to track, it can be difficult to keep everything organised and make sense of the data. In this blog post, we’ll go over some tips
How to Document Your CRO Research & Hypotheses Read More »
Conversion rate optimization (CRO) is a process of improving the performance of a website by increasing the percentage of visitors who take a desired action, such as making a purchase or filling out a form. One important aspect of CRO is understanding and influencing the behaviour of website visitors. In this blog post, we will
How to Build a Behavioural Model with Online Psychology for Conversion Rate Optimisation Read More »
Google Optimize is a powerful tool that allows you to run A/B tests on your website to determine which version of a page performs best. By running A/B tests, you can make data-driven decisions that can lead to increased conversion rates, higher engagement, and ultimately, more revenue for your business. In this blog post, we
How to Run an A/B Test with Google Optimize Read More »
The PIE (Potential, Importance, and Ease) framework is a powerful tool for prioritising hypotheses for conversion rate optimization (CRO) testing. By using this framework, you can ensure that you’re focusing your efforts on the most impactful areas of your website and that you’re able to quickly and efficiently test and validate your ideas. The first
How to use the P.I.E. framework for prioritising CRO test hypotheses Read More »
When it comes to optimising your website for conversions, one of the most important steps is to build a test hypothesis. A test hypothesis is a statement that predicts how a change to your website will affect conversion rates. It’s the foundation of any good CRO (conversion rate optimization) test, as it guides the test
How to Build a Test Hypothesis for CRO Read More »
